Aufgabenstellung DEC Dialogmarketing im Wintersemester 2019/20

Develop an international dialog marketing campaign  for a company of your own choice to enter a foreign market.


1. Select an existing company (offers services or products)

2. Develop a multi-channel dialog marketing campaign (2+ channels)

3. Test your campaign in the CXT-Lab (2-4 persons) 

4. Present the results in the oral exam (15 minutes)